Browsing by Author "Ergin, Elif Akagun"

Now showing 1 - 5 of 5

Citation - WoS: 2
Examining Immigrant Turkish Household Food Consumption: Consumer Insights for Food Acculturation Models
(Assoc Consumer Research, 2010) Ergin, Elif Akagun; Kaufman-Scarborough, Carol; 120408
Citation - WoS: 4
Citation - Scopus: 5
Tackling service quality in the telecommunication B2B market
(Emerald Group Publishing Ltd, 2019) Tas, Aysegul; Ergin, Elif Akagun; Kurtulmusoglu, Feride Bahar; Sahin, Omer Faruk; 29252; 120408
Purpose This study will attempt to focus on how vendors serve operators, as operator service quality starts with vendor's technology infrastructure and service quality. The purpose of this study is to exhibit the most important vendor service quality items and dimensions for the operators in the telecommunications industry. Design/methodology/approach A total of 268 employees from various age groups, cities, job levels and departments participated in the survey. Findings Expected service quality results indicated that operators need high service quality. When telecommunication needs of subscribers are taken into account, it is normal for operators to expect high service quality from vendors. Results also reveal that being dependable and providing continuous support are critical for the telecommunications industry. Perceived service quality results demonstrate that customer expectations failed to be satisfied. In this study conducted in the telecommunications market, the expectations of operator employees regarding vendors is shaped under two dimensions. These dimensions are employee and service center features and provider timeliness and accuracy. When Topsis method was used to determine the most important vendor characteristics, timeliness and trust were identified as the top two criteria. Originality/value To the best of the authors' knowledge, this study is the first to put forth the most important vendor service quality items and dimensions for the operators in the telecommunications industry.
The Effect Of Brand Associations: A Field Study On Turkish Consumers
(2011) Özsaçmacı, Bülent; Özdemir, Handan; Özdemir, Handan; 120408; 19729; Uluslararası Ticaret ve Finansman; Halkla İlişkiler ve Reklamcılık
Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35.
Citation - WoS: 11
The rise in the sales of counterfeit brands: The case of Turkish consumers
(Academic Journals, 2010) Ergin, Elif Akagun; 120408
Counterfeiting activity is a worldwide phenomenon rapidly increasing in every country. Accounting for about 7% of global trade, counterfeit brands resemble the genuine goods but are typically of lower quality in terms of performance, reliability or durability. The size of the counterfeit brands market in Turkey is reported to be around 3 billion dollars. The prevalence of counterfeit manufacturing, the wide availability and the increase in the sales of counterfeits in the Turkish market make it imperative to address the nature of the demand. This research investigates the rapid increase in the sales of counterfeit brands in Turkey and attempts to identify the major factors that motivate consumers to purchase these brands. A field study has been conducted at the Grand Bazaar in Istanbul, the oldest and largest covered bazaar in the world. A judgment sample of 385 young adult, urban Turkish consumers, between the ages of 18 - 35, were approached face-to-face and surveys were completed. The results are reported according to the objectives of the research. The multi-regression analysis points to prestige, brand popularity, wide availability and low price as the four main motivator factors for consumers purchasing counterfeits. In addition, respondents are examined in terms of how they view both their own and other consumers, use of counterfeit brands.
Citation - WoS: 10
Turkish consumers' perceptions and consumption of organic foods
(Academic Journals, 2011) Ergin, Elif Akagun; Ozsacmaci, Bulent; 120408
The organic food market in Turkey has experienced a significant growth over the past decade. The goal of this paper is to explore Turkish consumers' nature of demand for organic food products. The effect of four factors, consumer trust, health considerations, environmental benefits and availability, on the frequency of organic food product purchases is analyzed. The survey study takes place in Istanbul and Ankara, Turkey with the participation of 215 consumers. The results of this study indicate that the main reasons for purchasing organic foods are that consumers believe them to be healthier, tastier, fresher and that organic products are environmentally friendly.