Halkla İlişkiler ve Reklamcılık Bölümü

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A Revıew On Onlıne Reputatıon Management And Onlıne Reputatıon Components
(2022) Şirzad, Nefise; 292276
Developments in communication and information technologies have obliged corporations to be aware of the importance of their reputation in the virtual world as well as the real world. Corporations with a robust reputation are more attractive to investors and customers. At the same time, corporations having a robust corporate reputation manages crises more successfully. Reputation management is among the primary functions of public relations practices. One of the essential purposes of public relations practices is to manage the relations between corporations and their audiences, develop and maintain a strong reputation both in the real and virtual worlds. In this paper, the definitions of corporate reputation, online reputation, online reputation management concepts and the importance of these concepts in customer relations, communication and public relations are explained. This study aims to define the components that create, develop and maintain a robust reputation in the virtual world, examin the relationship between these components and explain their functions with concrete examples. Search engine optimization, social media activities and consumer-generated content constitute online reputation managements components. In order to embody the relations between these components, Turkey's two e-commerce websites were examined with the case study method.
Firm Survival in Times of Crisis: Do Innovation and Financing Constraints Matter? Insights from the COVID-19 Pandemic
(2023) Özşuca, Ekin Ayşe; 237965
Utilizing survey data collected over three rounds, this paper investigates the impact of pre-COVID innovation performance, innovation type, sources of knowledge, and the moderating role of financial constraints on survival following the outbreak of COVID-19. The findings pinpoint a strong and positive link between firm survival and innovation, especially process innovation, confirming the ability of innovators to adapt to new conditions as a determinant of survival. Moreover, relying on internal knowledge is found to increase the chance of survival and adaptability to times of crisis. The results further indicate that access to finance strengthens the positive impact of innovation on firm survival/adaptation.
Regionalism in Globalization and the Strategies of the European Union
(2004) Akşemsettinoğlu, Gökhan; 104466
The Effects of the EU Foreign Policy Instruments Upon Third Countries
(2020) Akşemsettinoğlu, Gökhan; 104466
The Lisbon Treaty took concrete steps to strengthen the foreign policy area of the European Union (EU). For instance, the European Commission constituted Foreign Policy Instruments to affect third countries with different financial and operational actions. In the EU, decisions on foreign policy require unanimity of member states. Unanimity indicates the determination of the member states to meet on a common ground on foreign policy and reflects the level of political integration of the EU. Accordingly, examining the effects of the EU Foreign Policy Instruments upon third countries can inform us about the level of political integration of the EU. This article, by using the case study methodology, intends to exemplify the EU Foreign Policy Instruments and to find out their effects upon third countries and some non-state actors. The research covers the developments of the last decade and concludes that the EU Foreign Policy Instruments are still not effective enough to change the policies and behaviours of the third countries. This conclusion indicates that the EU member states do not have a common accord on foreign policy and political integration in the EU seems unlikely in the near future.
The Factors Affecting Voter Behaviour in Local Elections Kocaeli Sample
(2017) Zeynep, Karahan Uslu; Bozkurt, Veysel; Tüfekçioğlu, Hayati; 203902
The aim of this study is to analyse, by taking into consideration the social values and needs, the factors affecting the voters' voting behaviours in the local elections. In the process of evaluating the voters' choices related to the candidate's positive and negative aspects, the impacts of the media messages, the election campaign, the candidate's ethnic origin, and the perceptions developed about the candidate's political party have been analysed; the influences of age, gender, education level, political identity, and socio-demographic effects have also been questioned. Using the sample from Kocaeli comprising 8594 individuals (2009 ANAR survey data collection), the singular characteristics of the candidate and the sentiments developed about the candidate's political party have been detected to have more dominant effects in the voters' choices. Meanwhile, the level of education has been discovered to be strengthening the voters' rational choices, leading them to make more insightful examinations of the candidate. Turkish voters are generally of conservative character, and in their political party preferences, a vast majority of voters’ side with the rightist/conservative parties. The party which consolidates conservative/islamist/nationalist center-right naturally gets ahead and takes the lead. Atatürkism keeps its position notably, yet liberalism, Kemalism, and ethnic nationalism find less support among the voters. The data shows that the candidate's reliability/honesty (85 %), his/her having close contact with the public (81 %), his/her experience (80 %), his/her projects and promises (80 %), his/her party (80 %), the campaign (53 %), media (40 %), origin (24 %), and the desire to punish the disliked (15%) are effective on the voters' preferences.
The Role of Positive Relationship Events in Romantic Attachment Avoidance
(2023) Bayraktaroglu, Deniz; Günaydın, Gül; Selçuk, Emre; Besken, Miri; Karakitapoglu, Aygun, Zahide; 366606
Motivated by the Attachment Security Enhancement Model (Arriaga et al., 2018), the present research investigated the associations between positive relationship experiences and romantic attachment avoidance in three dyadic studies that combined multiple methods, including daily diaries, laboratory observations, and longitudinal follow-ups. Frequency of daily positive relationship events (but not external positive events) during a 21-day diary period predicted declines in romantic attachment avoidance (but not anxiety) from pre to post-diary in fledgling couples (Study 1) and newlyweds (Study 2). Video-recorded discussions of fledgling couples’ shared positive experiences revealed that behaviors validating the relationship (but not simply showing conversational interest) predicted lagged declines in romantic attachment avoidance (but not anxiety) over 1 month (Study 3). The associations were mediated by positive affect during the diary period in Studies 1 and 2, and by changes in positive affect from pre to post-discussion in Study 3. Positive relationship experiences did not significantly interact with time in predicting romantic avoidance over a 1-year follow-up with quarterly assessments of attachment orientations in Study 1, over an 8-month follow-up with monthly assessments in Study 2, or over a 2-month follow-up with monthly assessments in Study 3. Altogether, these studies provide one of the most comprehensive tests of how positive relationship experiences in nondistressing contexts are linked to romantic attachment
The Use of New Media Applications in Corporate Social Responsibility: Vodafone “#BuMamaBenden” Case Study
(IGI Global Published, 2020) Şirzad, Nefise; Şirzad, Nefise; 292276
Trust in social media influencers and purchase intention: An empirical analysis
(2023) Ulaş, Sevilay; Ulaş, Sevilay; 48549
Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found that influencers expressing opinions increased the trust towards them and that there is a positive correlation between trust in the influencer and purchasing intention. It was found that there were no significant difference between genders in terms of trust in influencer and purchase intentions of the participants following the influencer were moderate. There was no significant difference between the time spent on social media and the purchase intention however, significant differences were found between trust in influencer and education and monthly income. The subject being up-to-date and limited number of studies in the field can be considered as the originality of this study. Since it was implemented in the first period of the pandemic, the study sheds light to this process. The purchasing and trust scale has been adapted and developed for influencers. In this case, it is among the features of the study.
Turkey’s troubled quest for eu membership
(2021) Akşemsettinoğlu, Gökhan; 104466
Turkey-European Union (EU) relations are always worth pondering. It is surely without doubt that relations between Turkey and the EU, within a six-decade period, have broken down frequently. Recently, a number of issues have worsened relations once again. A number of EU leaders and authors have thereupon put forward ill-advised alternatives for Turkey’s EU membership, such as privileged partnership instead of full membership. Should Turkey consent to privileged partnership instead of full membership due to recent problems experienced with the EU? This article takes a brief look at the recent developments in Turkey-EU relations and challenges the idea of privileged partnership. Based on the case-study methodology, the findings of this article reveal that adhering to the target of full membership by way of waiting for the appropriate time would be the proper stance for Turkey. In this sense, the idea of flexible integration emerges as a suitable path toward membership for Turkey.

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