Halkla İlişkiler ve Reklamcılık Bölümü

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A Revıew On Onlıne Reputatıon Management And Onlıne Reputatıon Components
(2022) Şirzad, Nefise; Şirzad, Nefise; 292276; Halkla İlişkiler ve Reklamcılık
İletişim ve bilgi teknolojilerindeki gelişmeler, kurumları gerçek dünyada olduğu kadar sanal dünyada da itibarlarının öneminin farkına varmalarını zorunlu kılmıştır. Sağlam bir itibara sahip şirketler, yatırımcılar ve müşteriler için daha çekicidir. Aynı zamanda güçlü bir kurumsal itibara sahip olan kurumlar krizleri daha başarılı yönetmektedir. İtibar yönetimi, halkla ilişkiler uygulamalarının temel işlevleri arasında yer almaktadır. Halkla ilişkiler uygulamalarının temel amaçlarından biri, kurumlar ve izleyicileri arasındaki ilişkileri yönetmek, hem gerçek hem de sanal dünyada güçlü bir itibar geliştirmek ve sürdürmektir. Bu makalede kurumsal itibar, online itibar, online itibar yönetimi kavramlarının tanımları ve bu kavramların müşteri ilişkileri, iletişim ve halkla ilişkilerdeki önemi anlatılmaktadır. Bu çalışma, sanal dünyada olumlu bir itibar oluşturan, geliştiren ve sürdüren bileşenleri tanımlamayı, bu bileşenler arasındaki ilişkileri incelemeyi ve bileşenlerin işlevlerini somut örneklerle açıklamayı amaçlamaktadır. Arama motoru optimizasyonu, sosyal medya faaliyetleri ve tüketiciler tarafından oluşturulan içerikler çevrimiçi itibar bileşenlerini oluşturmaktadır. Bu bileşenler arasındaki ilişkileri somutlaştırmak için Türkiye'nin iki e-ticaret web sitesi örnek olay incelemesi yöntemi ile incelenmiştir.
Firm Survival in Times of Crisis: Do Innovation and Financing Constraints Matter? Insights from the COVID-19 Pandemic
(2023) Özşuca, Ekin Ayşe; 237965
Utilizing survey data collected over three rounds, this paper investigates the impact of pre-COVID innovation performance, innovation type, sources of knowledge, and the moderating role of financial constraints on survival following the outbreak of COVID-19. The findings pinpoint a strong and positive link between firm survival and innovation, especially process innovation, confirming the ability of innovators to adapt to new conditions as a determinant of survival. Moreover, relying on internal knowledge is found to increase the chance of survival and adaptability to times of crisis. The results further indicate that access to finance strengthens the positive impact of innovation on firm survival/adaptation.
Regionalism in Globalization and the Strategies of the European Union
(2004) Akşemsettinoğlu, Gökhan; 104466; Siyaset Bilimi ve Uluslararası İlişkiler
The Factors Affecting Voter Behaviour in Local Elections Kocaeli Sample
(2017) Zeynep, Karahan Uslu; Bozkurt, Veysel; Tüfekçioğlu, Hayati; 203902
The aim of this study is to analyse, by taking into consideration the social values and needs, the factors affecting the voters' voting behaviours in the local elections. In the process of evaluating the voters' choices related to the candidate's positive and negative aspects, the impacts of the media messages, the election campaign, the candidate's ethnic origin, and the perceptions developed about the candidate's political party have been analysed; the influences of age, gender, education level, political identity, and socio-demographic effects have also been questioned. Using the sample from Kocaeli comprising 8594 individuals (2009 ANAR survey data collection), the singular characteristics of the candidate and the sentiments developed about the candidate's political party have been detected to have more dominant effects in the voters' choices. Meanwhile, the level of education has been discovered to be strengthening the voters' rational choices, leading them to make more insightful examinations of the candidate. Turkish voters are generally of conservative character, and in their political party preferences, a vast majority of voters’ side with the rightist/conservative parties. The party which consolidates conservative/islamist/nationalist center-right naturally gets ahead and takes the lead. Atatürkism keeps its position notably, yet liberalism, Kemalism, and ethnic nationalism find less support among the voters. The data shows that the candidate's reliability/honesty (85 %), his/her having close contact with the public (81 %), his/her experience (80 %), his/her projects and promises (80 %), his/her party (80 %), the campaign (53 %), media (40 %), origin (24 %), and the desire to punish the disliked (15%) are effective on the voters' preferences.
Citation - WoS: 6
Citation - Scopus: 7
Trust in social media influencers and purchase intention: An empirical analysis
(Bastas Publications Doo, 2023) Alkan, Zeynep; Ulaş, Sevilay; Ulas, Sevilay; 48549; Halkla İlişkiler ve Reklamcılık
Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found that influencers expressing opinions increased the trust towards them and that there is a positive correlation between trust in the influencer and purchasing intention. It was found that there were no significant difference between genders in terms of trust in influencer and purchase intentions of the participants following the influencer were moderate. There was no significant difference between the time spent on social media and the purchase intention however, significant differences were found between trust in influencer and education and monthly income. The subject being up-to-date and limited number of studies in the field can be considered as the originality of this study. Since it was implemented in the first period of the pandemic, the study sheds light to this process. The purchasing and trust scale has been adapted and developed for influencers. In this case, it is among the features of the study.
Turkey’s troubled quest for eu membership
(2021) Akşemsettinoğlu, Gökhan; 104466; Siyaset Bilimi ve Uluslararası İlişkiler
Turkey-European Union (EU) relations are always worth pondering. It is surely without doubt that relations between Turkey and the EU, within a six-decade period, have broken down frequently. Recently, a number of issues have worsened relations once again. A number of EU leaders and authors have thereupon put forward ill-advised alternatives for Turkey’s EU membership, such as privileged partnership instead of full membership. Should Turkey consent to privileged partnership instead of full membership due to recent problems experienced with the EU? This article takes a brief look at the recent developments in Turkey-EU relations and challenges the idea of privileged partnership. Based on the case-study methodology, the findings of this article reveal that adhering to the target of full membership by way of waiting for the appropriate time would be the proper stance for Turkey. In this sense, the idea of flexible integration emerges as a suitable path toward membership for Turkey.

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