Culture, cross-cultural communication, and international business communication in the global context: A critical approach

Abstract

International business communication concerns the reconciliation of businesses and products which strive to embrace both the private and government sectors of numerous countries to conduct business transactions. Yet, inter-cultural communication is used when delivering different messages among different societies while doing international business. Thus, the aim of this chapter is to define the concepts of culture, international business communication and inter-cultural communication as well as integrate them on a global scale.