Halkla İlişkiler ve Reklamcılık Bölümü Yayın Koleksiyonu
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Book Part Dönüştürücü Tüketici Araştırması(Akademisyen Yayınevi, 2019) Özdemir, Handan; 116684; Halkla İlişkiler ve ReklamcılıkArticle Firm Survival in Times of Crisis: Do Innovation and Financing Constraints Matter? Insights from the COVID-19 Pandemic(2023) Özşuca, Ekin Ayşe; 237965Utilizing survey data collected over three rounds, this paper investigates the impact of pre-COVID innovation performance, innovation type, sources of knowledge, and the moderating role of financial constraints on survival following the outbreak of COVID-19. The findings pinpoint a strong and positive link between firm survival and innovation, especially process innovation, confirming the ability of innovators to adapt to new conditions as a determinant of survival. Moreover, relying on internal knowledge is found to increase the chance of survival and adaptability to times of crisis. The results further indicate that access to finance strengthens the positive impact of innovation on firm survival/adaptation.Book Göbeklitepe İnsanlık Tarihi Yeniden Yazılıyor(2019) Armağan Uslu, Zeynep; 203902Article Power Politics in International Affairs(2022) Akşemsettinoğlu, Gökhan; 104466; Siyaset Bilimi ve Uluslararası İlişkilerArticle Regionalism in Globalization and the Strategies of the European Union(2004) Akşemsettinoğlu, Gökhan; 104466; Siyaset Bilimi ve Uluslararası İlişkilerArticle The Factors Affecting Voter Behaviour in Local Elections Kocaeli Sample(2017) Zeynep, Karahan Uslu; Bozkurt, Veysel; Tüfekçioğlu, Hayati; 203902The aim of this study is to analyse, by taking into consideration the social values and needs, the factors affecting the voters' voting behaviours in the local elections. In the process of evaluating the voters' choices related to the candidate's positive and negative aspects, the impacts of the media messages, the election campaign, the candidate's ethnic origin, and the perceptions developed about the candidate's political party have been analysed; the influences of age, gender, education level, political identity, and socio-demographic effects have also been questioned. Using the sample from Kocaeli comprising 8594 individuals (2009 ANAR survey data collection), the singular characteristics of the candidate and the sentiments developed about the candidate's political party have been detected to have more dominant effects in the voters' choices. Meanwhile, the level of education has been discovered to be strengthening the voters' rational choices, leading them to make more insightful examinations of the candidate. Turkish voters are generally of conservative character, and in their political party preferences, a vast majority of voters’ side with the rightist/conservative parties. The party which consolidates conservative/islamist/nationalist center-right naturally gets ahead and takes the lead. Atatürkism keeps its position notably, yet liberalism, Kemalism, and ethnic nationalism find less support among the voters. The data shows that the candidate's reliability/honesty (85 %), his/her having close contact with the public (81 %), his/her experience (80 %), his/her projects and promises (80 %), his/her party (80 %), the campaign (53 %), media (40 %), origin (24 %), and the desire to punish the disliked (15%) are effective on the voters' preferences.Article Turkey’s troubled quest for eu membership(2021) Akşemsettinoğlu, Gökhan; 104466; Siyaset Bilimi ve Uluslararası İlişkilerTurkey-European Union (EU) relations are always worth pondering. It is surely without doubt that relations between Turkey and the EU, within a six-decade period, have broken down frequently. Recently, a number of issues have worsened relations once again. A number of EU leaders and authors have thereupon put forward ill-advised alternatives for Turkey’s EU membership, such as privileged partnership instead of full membership. Should Turkey consent to privileged partnership instead of full membership due to recent problems experienced with the EU? This article takes a brief look at the recent developments in Turkey-EU relations and challenges the idea of privileged partnership. Based on the case-study methodology, the findings of this article reveal that adhering to the target of full membership by way of waiting for the appropriate time would be the proper stance for Turkey. In this sense, the idea of flexible integration emerges as a suitable path toward membership for Turkey.
