E-Ticaret ve Pazarlama
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/6719
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Book Citation Count: Kılıç, Tamer. Etik ve Sosyal Sorumluluk: İlgili Kavramlar ve Aralarındaki İlişkiler, Ankara: Gazi Kitabevi, 2017.Etik ve Sosyal Sorumluluk: İlgili Kavramlar ve Aralarındaki İlişkiler(Gazi Kitabevi, 2017) Kılıç, Tamer; 261218Article Citation Count: Yurttaş, Esra; Kılıç, Tamer. (2019). "Kriz Dönemlerinde İnsan Kaynakları Yönetimi: Nitel Bir Araştırma".Kriz Dönemlerinde İnsan Kaynakları Yönetimi: Nitel Bir Araştırma(2019) Yurttaş, Esra; Kılıç, Tamer; 261218Article Citation Count: Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, H. (2011). "The Effect Of Brand Associations: A Field Study On Turkish Consumers", International Business & Economics Research Journal, Vol.5, No.8.The Effect Of Brand Associations: A Field Study On Turkish Consumers(2011) Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, Handan; 120408; 19729Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35.Book Part Citation Count: Kılıç, Tamer. "Yönetimde Etik ve Sosyal Sorumluluğun Geleceği", in Yönetsel Gelecek, Nobel Yayınevi, 2022, pp. 203-228.Yönetimde Etik ve Sosyal Sorumluluğun Geleceği(Nobel Yayınevi, 2022) Kılıç, Tamer; 261218
