Dış Ticaret Bölümü
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Book Part Citation Count: Özsaçmacı, Bülent; Dursun, Tolga. "A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy", Impacts of Online Advertising on Business Performance, IGI Global, 2020, pp. 52-80.A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy(IGI Global, 2020) Özsaçmacı, Bülent; Dursun, Tolga; 19729Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine importance of influencer marketing in the brand communication area, which is based on relationship marketing. Authors mainly focus on influencer marketing and its connection with relationship marketing. They describe the constituent parts of the topics and illustrate them with the case studies and statistical facts. The authors strongly claim influencer marketing shares similar variables with relationship marketing and their basic keywords are related.Article Citation Count: Özşuca, Ekin Ayşe (2023). "Firm Survival in Times of Crisis: Do Innovation and Financing Constraints Matter? Insights from the COVID-19 Pandemic", Eastern European Economics, Vol. 61, No. 5, pp. 421-456.Firm Survival in Times of Crisis: Do Innovation and Financing Constraints Matter? Insights from the COVID-19 Pandemic(2023) Özşuca, Ekin Ayşe; 237965Utilizing survey data collected over three rounds, this paper investigates the impact of pre-COVID innovation performance, innovation type, sources of knowledge, and the moderating role of financial constraints on survival following the outbreak of COVID-19. The findings pinpoint a strong and positive link between firm survival and innovation, especially process innovation, confirming the ability of innovators to adapt to new conditions as a determinant of survival. Moreover, relying on internal knowledge is found to increase the chance of survival and adaptability to times of crisis. The results further indicate that access to finance strengthens the positive impact of innovation on firm survival/adaptation.Book Citation Count: Özsaçmacı, Bülent. Marka Birleşmeleri, Ankara: Gazi Kitabevi, p. 27, 2018.Marka Birleşmeleri(Gazi Kitabevi, 2018) Özsaçmacı, Bülent; 19729Article Citation Count: Yaşar, Nermin (2021). "The Causal Relationship Between Foreign Debt and Economic Growth: Evidence from Commonwealth Independent States", Foreign Trade Review, Vol. 56, No. 4, pp. 415-429.The Causal Relationship Between Foreign Debt and Economic Growth: Evidence from Commonwealth Independent States(2021) Yaşar, Nermin; 230528This study investigates the relationship between external borrowing and economic growth in the Commonwealth Independent States during the period 1995–2018. Autoregressive distributed lag (ARDL) model is employed to determine the co-integration relationship among the series and then vector error correction model (VECM) is used to analyse the causality between external debt and income. The obtained results suggest that there is a negative long-term unidirectional causal relationship running from external debt to GDP presenting a strong evidence of existence of debt overhang hypothesis. The possible reasons for this unidirectional causal relationship can be explained by poor management of provided financial resources and incomplete governance in economic transition process along with structural rigidities and immature institutions in these countries which, in the long term, resulted in insufficient capital charged to service external debt. The policymakers in these post-Soviet countries should not use foreign loans to capitalise the deficits in the economies; instead, they should be more determined in employing these funds in the areas that will create national value-added production and, thus, future income. JEL Classification: C10, F34, H63.Book Part Citation Count: The goal of achieving a single European market for electricity has been one of the main objectives for European countries since the “Single European Act” of 1988. The main purpose of this study is to examine whether the aim of unified electricity market has been achieved in terms of the convergence of electricity prices. Β-Convergence and s-convergence tests, are applied for 12 European Union states electricity price data through the period of 2003-2017. For this reason, along with conventional applied techniques, recently improved unit root tests are implemented for both linear and nonlinear data generating processes. The results suggest that convergence did not occur for most of the considered countries.The convergence of electricity prices for european union countries(2020) Telatar, M. Erdinç; Yaşar, Nermin; 230528The goal of achieving a single European market for electricity has been one of the main objectives for European countries since the “Single European Act” of 1988. The main purpose of this study is to examine whether the aim of unified electricity market has been achieved in terms of the convergence of electricity prices. Β-Convergence and s-convergence tests, are applied for 12 European Union states electricity price data through the period of 2003-2017. For this reason, along with conventional applied techniques, recently improved unit root tests are implemented for both linear and nonlinear data generating processes. The results suggest that convergence did not occur for most of the considered countries.Article Citation Count: Yaşar, Nermin (2017). "The relationship between energy consumption and economic growth: Evidence from different income country groups", International Journal of Energy Economics and Policy, Vol. 7, No. 2, pp. 86-97.The relationship between energy consumption and economic growth: Evidence from different income country groups(2017) Yaşar, Nermin; 230528This study analyses the relationship between energy consumption and economic growth for 119 countries during the period of 1970-2015, classified into four groups regarding to the World Bank income ranking. The main motivation of this study is to analyze whether the causal relationship differs between different income groups of countries. For this purpose, panel auto regressive distributed lag boundary approach and Granger causality test were used. The results of the study indicate that the causal relationship between energy use and economic growth differs depending on which income group country belongs to. We conclude that the feedback hypothesis is supported for upper-middle income group in the long run and high-income group, while conservation hypothesis is supported for upper-middle income group in the short run and lower-middle income group in the long run. Finally, neutrality hypothesis is supported for low and lower middle-income groups in the short run.Book Part Citation Count: Yaşar, Nermin; Telatar, M.E. (2018). "The relationship between foreign direct investment and CO 2 emissions across a panel of countries", Energy Economy, Finance and Geostrategy, pp. 157-169.The relationship between foreign direct investment and CO 2 emissions across a panel of countries(2018) Yaşar, Nermin; Telatar, M.E.; 230528This paper analyses the relationship between foreign direct investment inflows and pollution emissions for 139 countries during the period of 1970-2015 and the countries are classified into four groups regarding to the World Bank income ranking. The main motivation of this study is to analyse, whether the causal relationship differs between different income groups. For this purpose, panel ARDL (Auto Regressive Distributed Lag) boundary approach and Granger causality test are used. The results of the study indicate that the causal relationship between FDI (Foreign Direct Investment) and CO 2 emissions differs depending on which income group country belongs to. We conclude that, while there is not statistically significant short-run causality relationship running from FDI to CO 2 emission for high income, upper middle income and low income group countries, the pollution haven hypothesis is supported for lower middle income group countries.Article Citation Count: Yaşar Başkaraağaç, Nermin (2014). "The Stochastic Futures of the Natural Gas Prices: Russian Federation in Caspian Region", Vol.1, No.2, pp.8-16.The Stochastic Futures of the Natural Gas Prices: Russian Federation in Caspian Region(2014) Yaşar Başkaraağaç, Nermin; 230528This study examines the convergence hypothesis of natural gas price series of Russian Federation and USA using both linear and nonlinear time series techniques Russian Federation and USA during the period of 1991-2011. Although the linear Augmented Dickey Fuller (ADF), Philips Perron (PP), test provide evidence of the existence of a unit root, which means that the series are nonstationary, KPSS test result support the null hypothesis of existence of the stationary series. A nonlinear test as an alternative approach to investigate whether there are nonlinearities in the series is also taken into consideration. KSS, the nonlinear testing procedure provide some supportive evidence of a nonlinear price convergence among the Russian Federation and USA.Article Citation Count: Özsaçmacı, Bülent ; Dursun, T. (2022). "Tüketicilerin Demografik Özelliklerinin Marka Tercihleri ve Marka Kişiliği Oluşumu Üzerine Bir Araştırma: Emlak Sektörü Örneği", Fiscaoeconomia, Vol.6, No.2, pp.499-527.Tüketicilerin Demografik Özelliklerinin Marka Tercihleri ve Marka Kişiliği Oluşumu Üzerine Bir Araştırma: Emlak Sektörü Örneği(2022) Özsaçmacı, Bülent; Dursun, Tolga; 19729Pazarlama literatüründe marka kişiliği kavramı araştırmalara konu olmaya başladığı dönemden bu yana pek çok kategoride yer alan markaya yüklenen kişilik özellikleri çeşitli karşılaştırmalara konu olmuştur. Bir tüketicinin almak istediği ürünü veya hizmeti seçerken, kendi kimliği ile özleştirmiş olanı tercih edeceği yapılan araştırmalarda ortaya çıkan bir gerçektir. Bu gerçek, pazarlama sürecinde "marka kişiliği" kavramının önemini bir kat daha artırmaktadır. Bu çalışmada, hizmet sektöründe yer alan beş kurumsal gayrimenkul danışmanlık şirketinin sahip oldukları marka kişilik özelliklerinden hangilerinin tüketiciler tarafından ön planda tutulduğu araştırılmıştır. Bu araştırmanın uygulama kısmında bir anket çalışması düzenlenmiş ve anket sonucunda elde edilen bulgulara göre, katılımcıların tercih ettikleri kurumsal firmalarla cinsiyete ve yaşa bağlı olarak anlamlı bir ilişkiye rastlanmazken; meslek, eğitim durumu ve gelir düzeyleri ile anlamlı bir ilişkiye sahip olduğu anlaşılmıştır. Ayrıca araştırma kapsamında ilgili firmaların marka kişiliği boyutlarından hangileriyle eşleştiği de ortaya konmuştur.
