Çankaya GCRIS Standart veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.

Sosyal Bilimler Enstitüsü

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    Master Thesis
    Factors impacting real estate purchasing: an application in Ankara
    (Çankaya Üniversitesi, 2018) Likos, Mustafa
    While housing is the area that only meets the need for sheltering, nowadays it has become a sign of social status and lifestyle as well as meeting the need for housing. As the population of the world increases day by day, the need for housing also increases. The increase in demand for housing has led to an increase in the number of companies operating in this sector and has created a serious competition in the real estate sector. The fact that high competition in the sector makes the real estate marketing strategies, which is used to reach to customers, even more important. The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. Analyzed whether seven factors were “location, structural factor, neighborhood, social factor, reference group, financial, advertising” direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people in Ankara province borders and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as "location, structural factor, social factor, neighborhood, financial, advertising factor" influence the purchasing behavior of the real estate and it is observed that the reference groups do not affect the purchasing behavior.