Çankaya GCRIS Standart veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.

E-Ticaret ve Pazarlama

Permanent URI for this communityhttps://hdl.handle.net/20.500.12416/6718

Browse

Browsing E-Ticaret ve Pazarlama by Journal "International Business & Economics Research Journal"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Article
    Citation Count: Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, H. (2011). "The Effect Of Brand Associations: A Field Study On Turkish Consumers", International Business & Economics Research Journal, Vol.5, No.8.
    The Effect Of Brand Associations: A Field Study On Turkish Consumers
    (2011) Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, Handan; 120408; 19729
    Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35.