İşletme Bölümü

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Assessment of cluster potential and decision making criterion in the textile and apparel sector using the Analytic Hierarchy Process (AHP)
(Academic Journals, 2011) Taş, Ayşegül; Aluftekin, Nilay; Yüksel, Öznur; Erenler Çakar, Gülşen; Bayraktar, Fatma; 29252; 7239
In this study, the potential of specific-sector clustering and the relevant decision-making criteria are identified for 10 provinces of Turkey based on the clustering approach and using the Analytic Hierarchy Process (AHP) and through one-to-one interviews and surveys administered on 2,327 firms active in the textile and apparel sector. When identifying this potential, the clustering tendencies of companies with input-output relations and included in the value chain were also used in addition to survey data. At the end of the study, according to the data obtained through the AHP and the surveys held in 10 provinces, two provinces came to fore, meeting the highest number of criteria in terms of clustering potential. These are the provinces of Istanbul and Gaziantep. The provinces of Izmir and Bursa were identified as being closer to having a clustering potential compared to other provinces. In addition, it is expected that this study will make a significant contribution to literature as this study uses the AHP method for the first time in identifying the potential of clustering
The rise in the sales of counterfeit brands: The case of Turkish consumers
(Academic Journals, 2010) Akagün Ergin, Elif; 120408
Counterfeiting activity is a worldwide phenomenon rapidly increasing in every country. Accounting for about 7% of global trade, counterfeit brands resemble the genuine goods but are typically of lower quality in terms of performance, reliability or durability. The size of the counterfeit brands market in Turkey is reported to be around 3 billion dollars. The prevalence of counterfeit manufacturing, the wide availability and the increase in the sales of counterfeits in the Turkish market make it imperative to address the nature of the demand. This research investigates the rapid increase in the sales of counterfeit brands in Turkey and attempts to identify the major factors that motivate consumers to purchase these brands. A field study has been conducted at the Grand Bazaar in Istanbul, the oldest and largest covered bazaar in the world. A judgment sample of 385 young adult, urban Turkish consumers, between the ages of 18 - 35, were approached face-to-face and surveys were completed. The results are reported according to the objectives of the research. The multi-regression analysis points to prestige, brand popularity, wide availability and low price as the four main motivator factors for consumers purchasing counterfeits. In addition, respondents are examined in terms of how they view both their own and other consumers, use of counterfeit brands
Turkish consumers' perceptions and consumption of organic foods
(Academic Journals, 2011) Akagün Ergin, Elif; 120408
The organic food market in Turkey has experienced a significant growth over the past decade. The goal of this paper is to explore Turkish consumers' nature of demand for organic food products. The effect of four factors, consumer trust, health considerations, environmental benefits and availability, on the frequency of organic food product purchases is analyzed. The survey study takes place in Istanbul and Ankara, Turkey with the participation of 215 consumers. The results of this study indicate that the main reasons for purchasing organic foods are that consumers believe them to be healthier, tastier, fresher and that organic products are environmentally friendly

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