Uluslararası Ticaret Bölümü Yayın Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/401
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Article Citation - WoS: 3Citation - Scopus: 4An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products(Ahmet Yesevi Univ, 2017) Nakip, Mahir; Nakip, Mahir; Gokmen, Aytac; Gökmen, Aytaç; Uluslararası Ticaret ve FinansmanThe reality of globalization declines the frontiers for cross border international trade and investments as well as functions as a means to converge the consumer needs and expectations on a global base. The convergence of the expectations of consumers is considerably beneficial for international businesses in their international marketing activities. However, this issue does not realize in every country or regional market. Yet, consumer ethnocentrism is a profound obstacle for international businesses which emphasis nationalistic sentiments, pride and the rejection of any product or idea that is made in another country without any rationale reasoning. Thus, this study is aimed at researching the subject of consumer ethnocentrism in the Central Asian Turkish Republic of Kazakhstan. The results indicate that there is not a strong relation between ethnocentric perceptions and product necessity in Kazakhstan. Also, sub-dimensions of ethnocentrism have different correlation levels with each imported products. In addition, religious and moral values are not effective factors in explaining the variation in imported products.Article Citation - WoS: 6Citation - Scopus: 10The Effect of Knowledge Management, Technological Capability and Innovation on the Enterprise Performance: a Comprehensive Emperical Study of the Turkish Textile Sector(World Scientific Publ Co Pte Ltd, 2011) Hamsioglu, Ahmet Bugra; Gokmen, AytacThis study aims to analyse the correlation among enterprise performance, knowledge management, technological capability and innovation. The sample of the study comprised 96 textile enterprises among the 500 largest companies in Turkey. Among those 96 companies, 45 of them responded to the research proposal and 225 questionnaires were assessed. The data acquired was analysed with factor analysis, correlation analysis, regression analysis and descriptive analysis. As a result of the research, a high level and significant correlation among the variables was established and the positive effect of knowledge management and technological capability on innovation was detected. Moreover, innovation was found to have a positive effect on performance as well.