WoS İndeksli Yayınlar Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/8653
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Article Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility, Persuasive Message, and Parasocial Engagement(Sage Publications Inc, 2025) Alkan, Zeynep; Dolunay, Ayhan; Ulas, SevilayThis study examines persuasive messages and source credibility in luxury brand influencers' content within their brand collaborations. It also explores how influencers establish parasocial engagement with followers through their posts. Conducted as an online survey between February and July 2023, the study targeted 400 individuals in Northern Cyprus who follow influencers. Findings indicate that increased parasocial engagement enhances the perceived persuasiveness of messages. A positive relationship between parasocial engagement and source credibility was observed, demonstrating that as influencers' credibility rises, so does the persuasiveness of their messages. Additionally, the study analyzed relationships between parasocial engagement, persuasive messages, source credibility and demographic factors. While no significant differences were found between parasocial engagement and most demographic characteristics, education level stood out. Individuals with a primary education level showed a greater tendency toward parasocial engagement. A significant difference was noted between source credibility and monthly income, with the highest perceived credibility reported in the 7,000 to 8,999 TL income group. Similarly, persuasive messages were most effective among individuals in this income range. In conclusion, this study highlights the importance of considering demographic differences and parasocial engagement in influencer brand collaborations. It underscores that source credibility and persuasive messages play a crucial role in influencer communication, influencing how audiences perceive and engage with branded content. It has been concluded that strong parasocial bonds in influencer and brand collaborations play a strategic role in establishing effective interaction with the target audience.Article Citation - WoS: 23Citation - Scopus: 31An Integrated Framework on Soundscape Perception and Spatial Experience by Adapting Post-Occupancy Evaluation Methodology(Sage Publications Inc, 2018) Aburawis, Ayad A. Mohamed; Yorukoglu, Papatya Nur Dokmeci; Dokmeci Yorukoglu, Papatya NurThe effecting factors of soundscape perception and space experience have a very close relationship. This study aims to synthesize the diversity of soundscape classifications and schemes and unify such factorial variations in order to develop an integrated framework for soundscape perception and spatial experience within a systematic review of recent progress and by adapting post-occupancy evaluation methodology. First, factors under soundscape perception and space experience are reviewed in detail and merged to form conceptual classification models. Six soundscape perception factors are formed as (1) sonic, (2) spatial, (3) temporal, (4) psychological, (5) behavioural and (6) personal. Similarly, five space experience factors are formed as (1) user, (2) usage, (3) architectural design, (4) social context and (5) physical environment. All related items in the literature are presented and the sub-items under each factor are exemplified. Second, factors under the merged conceptual models are integrated by considering occupants' experience of space regarding their variance in perception of soundscapes through acoustical post-occupancy evaluation. An adapted study design is proposed under indicative, investigative and diagnostic stages of the post-occupancy evaluation by presenting the methods, data types and factorial correlations for each stage.