Uluslararası Ticaret Bölümü Yayın Koleksiyonu

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Browsing Uluslararası Ticaret Bölümü Yayın Koleksiyonu by Author "19729"

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    Citation Count: Parıltı, Nurettin; Külter Demirgüneş, Banu; Özsaçmacı, B. (2014). "Ethıcal Issues In Marketıng: An Applıcatıon For Understandıng Ethıcal Decısıon Makıng", Marmara Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, Vol.36, No.2, pp.245-298.
    Ethıcal Issues In Marketıng: An Applıcatıon For Understandıng Ethıcal Decısıon Makıng
    (2014) Parıltı, Nurettin; Külter Demirgüneş, Banu; Özsaçmacı, Bülent; 19729; Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü
    In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to society. Consumers consciously evaluate this contribution. Manipulated consumer choices and unethical marketing applications can affect purchasing behavior. Particularly intense competition, globalization and societal consciousness transform businesses into social organizations and lead them into marketing efforts offering social value. Although business ethics and social responsibility of businesses have gained more attention in recent years, defining consumers’ perceptions on ethical issues is still minimal. This study presents an empirical research of consumer perceptions on ethical issues. Reflection of this perception on purchasing behavior is also another important issue to be considered. The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. The main objective of the study is to find out consumers’ perceptions on businesses’ ethical issues such as misleading advertising, deceptive packaging and to reveal the impact of these issues on their ethical purchasing behavior or ethical decision making. It also reveals which criteria is more important for ethical decision making. This study reveals that consumers reflect their ethical perceptions on their purchasing behavior. Each ethical issue has been found to be a positive effect on purchasing behavior. Businesses’ practices on packaging has been indicated as the most effective ethical issue on purchasing behavior. The study is considered to be a significant outcome for businesses to direct their advertising, packaging and other activities.
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    Citation Count: Özsaçmacı, Bülent. "Sağlık hizmetlerinde sosyal pazarlama ve sosyal medya pazarlaması", in SAĞLIK KURUMLARI İŞLETMECİLİĞİ - Güncel Konular, Nobel Akademik Yayıncılık, 2021, pp. 1-226.
    Sağlık hizmetlerinde sosyal pazarlama ve sosyal medya pazarlaması
    (Nobel Akademik Yayıncılık, 2021) Özsaçmacı, Bülent; 19729; Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü
    Sağlık hizmetleri, telafisi olmayan sonuçlar doğuran ve karmaşık bir yapıya sahip sektörlerden biridir. Ayrıca tüm dünyada olduğu gibi ülkemizde de sağlık harcamaları ve sağlık sektörüne olan talep her yıl giderek artmaktadır. Bu duruma paralel bir şekilde rekabet içerisinde olan sağlık hizmetleri işletmelerinin sayısı da artmaktadır. Diğer yandan içinde bulunduğumuz dijital çağ birçok sektörü etkilediği gibi sağlık sektöründe hizmet sunumunu da etkilemiş ve rekabetin canlanmasına neden olmuştur. Bu kitap, sağlık hizmetlerindeki söz konusu değişimleri göz önünde bulundurarak sağlık hizmetlerindeki güncel eğilimleri ve uygulamaları anlatan kapsamlı bir kaynak ihtiyacının gözetilmesiyle ortaya çıkmıştır. Kitap, sağlık hizmetlerindeki bu yeni eğilimleri ve konuları ele alan on üç bölümden oluşmaktadır.
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    Citation Count: A. Ergin, Elif; Özdemir, Handan; Özsaçmacı, Bülent (2015). "The Angry Customers: A Reflection on Apparel Retailers in Turkey", International Journal of Marketing Studies, Vol. 7, No. 2, pp. 84-89.
    The Angry Customers: A Reflection on Apparel Retailers in Turkey
    (2015) A. Ergin, Elif; Özdemir, Handan; Özsaçmacı, Bülent; 19729; Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü
    While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Different consumers can have different emotional reactions to the same event depending on their expectations and personality situations. The present study aims to discover the circumstances where consumers reveal an anger emotion toward the apparel retail stores. The study also investigates how this anger situation impacts consumers’ purchasing decisions and attitudes toward the apparel retail stores. Results revealed five major sources of anger that influence consumers in a negative manner both in terms of their attitude toward a particular retail store and their acts of purchases from the store.