Çankaya GCRIS Standart veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.

Meslek Yüksek Okulu

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Browsing Meslek Yüksek Okulu by Department "Çankaya Üniversitesi, Meslek Yüksekokulu, Dış Ticaret Bölümü"

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    Book Part
    Citation Count: Özsaçmacı, Bülent; Dursun, Tolga. "A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy", Impacts of Online Advertising on Business Performance, IGI Global, 2020, pp. 52-80.
    A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy
    (IGI Global, 2020) Özsaçmacı, Bülent; Dursun, Tolga; 19729
    Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine importance of influencer marketing in the brand communication area, which is based on relationship marketing. Authors mainly focus on influencer marketing and its connection with relationship marketing. They describe the constituent parts of the topics and illustrate them with the case studies and statistical facts. The authors strongly claim influencer marketing shares similar variables with relationship marketing and their basic keywords are related.
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    Article
    Citation Count: Parıltı, N.; Külter Demirgüneş, B.; Özsaçmacı, B. (2014). "Ethical İssues İn Marketing: An Application For Understanding Ethical Decision Making", Vol.38, No.2, pp.245-298.
    Ethical İssues İn Marketing: An Application For Understanding Ethical Decision Making
    (2014) Parıltı, Nurettin; Külter Demirgüneş, Banu; Özsaçmacı, Bülent; 19729
    In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to society. Consumers consciously evaluate this contribution. Manipulated consumer choices and unethical marketing applications can affect purchasing behavior. Particularly intense competition, globalization and societal consciousness transform businesses into social organizations and lead them into marketing efforts offering social value. Although business ethics and social responsibility of businesses have gained more attention in recent years, defining consumers’ perceptions on ethical issues is still minimal. This study presents an empirical research of consumer perceptions on ethical issues. Reflection of this perception on purchasing behavior is also another important issue to be considered. The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. The main objective of the study is to find out consumers’ perceptions on businesses’ ethical issues such as misleading advertising, deceptive packaging and to reveal the impact of these issues on their ethical purchasing behavior or ethical decision making. It also reveals which criteria is more important for ethical decision making. This study reveals that consumers reflect their ethical perceptions on their purchasing behavior. Each ethical issue has been found to be a positive effect on purchasing behavior. Businesses’ practices on packaging has been indicated as the most effective ethical issue on purchasing behavior. The study is considered to be a significant outcome for businesses to direct their advertising, packaging and other activities.
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    Article
    Citation Count: Özşuca, Ekin Ayşe. (2018). "Türkiye’de Banka Sermaye Tamponları, Kredi Büyümesi Ve İş Çevrimleri", Business & Management Studies: An International Journal, Vol.6, No.2, pp.565-583.
    Türkiye’de Banka Sermaye Tamponları, Kredi Büyümesi Ve İş Çevrimleri
    (2018) Özşuca, Ekin Ayşe; 237965
    Bu çalışmada, Türkiye’de faaliyet gösteren bankaların sermaye tamponlarının iş çevrimleri ve kredi büyümesi ile ilişkisi 2002-2017 dönemi için üç aylık veriler kullanılarak incelenmiştir. Tahminler sistem genelleştirilmiş momentler metodu kullanılarak yapılmış ve söz konusu etkilerin bankaların faaliyet türlerine göre farklılık gösterip göstermediği ayrıca test edilmiştir. Elde edile sonuçlara göre, Türkiye’de banka sermaye tamponları iş çevrimlerine karşı döngüsel hareket etmektedir.Ancak bu bulgu yatırım ve kalkınma bankaları için geçerli değildir. Diğer yandan, bankalara özgü özelliklerle ilgili panel regresyon sonuçlarına göre, büyüklük, karlılık ve risk ticari bankaların sermaye tamponlarının anlamlı belirleyicileri olarak ortayaçıkmaktadır. Aynı zamanda, bankacılık sektörünün yapısı ve 2008 küresel finansal krizinin banka sermaye tamponları üzerinde etkili olduğu gözlenmiştir. Sermaye tamponlarının bankaların kredi arzı üzerindeki etkisine dair bulgular ise ters yönlü bir ilişkiye işaret etmektedir. Çalışmanın bulguları, banka sermaye yeterliliğine ilişkin düzenlemeler ile Basel III uzlaşısı kapsamında önerilen ve yakın zamanda uygulamaya koyulan döngüsel sermaye tamponuna dair sonuçları bakımından önem taşımaktadır