Çankaya GCRIS Standart veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer
loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in
general. Based on the results of the study, it is concluded that loyalty cards have no impact on
customers’s store loyalty. On the contrary, it is observed that customers that use their loyalty cards
frequently tend to shop at different stores with different loyalty cards.