Impact of Loyalty Cards On Customers’ Store Loyalty
Date
2007
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Abstract
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer
loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in
general. Based on the results of the study, it is concluded that loyalty cards have no impact on
customers’s store loyalty. On the contrary, it is observed that customers that use their loyalty cards
frequently tend to shop at different stores with different loyalty cards.
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Citation
Akagün Ergin, E.; Parıltı, N.; Özsaçmacı, B. (2007). "Impact of Loyalty Cards On
Customers’ Store Loyalty", International Business & Economics Research Journal, Vol.6, No.2, pp.77-82.
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Source
International Business & Economics Research Journal –
Volume
6
Issue
2
Start Page
77
End Page
82