Çankaya GCRIS Standart veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.
 

Impact of Loyalty Cards On Customers’ Store Loyalty

Thumbnail Image

Date

2007

Journal Title

Journal ISSN

Volume Title

Publisher

Open Access Color

OpenAIRE Downloads

OpenAIRE Views

Research Projects

Organizational Units

Journal Issue

Events

Abstract

In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the results of the study, it is concluded that loyalty cards have no impact on customers’s store loyalty. On the contrary, it is observed that customers that use their loyalty cards frequently tend to shop at different stores with different loyalty cards.

Description

Keywords

Turkish CoHE Thesis Center URL

Fields of Science

Citation

Akagün Ergin, E.; Parıltı, N.; Özsaçmacı, B. (2007). "Impact of Loyalty Cards On Customers’ Store Loyalty", International Business & Economics Research Journal, Vol.6, No.2, pp.77-82.

WoS Q

Scopus Q

Source

International Business & Economics Research Journal –

Volume

6

Issue

2

Start Page

77

End Page

82