E-Ticaret ve Pazarlama

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A Post - Keynesian Analysis of The Greek Crisis
(2018) Erünlü, Zeynep; Güneri, Barbaros; 103521
The purpose of this study is to analyze the causes of the Greece debt crisis and discuss about possible solutions for the Greek economy in Post - Keynesian perspective. In this framework, first, the establishment and evolution of the European Monetary Union will be briefly examined. Second, the effects of the monetary union on the Greek economy will be discussed. Then, the remedies for the crisis along with the measures taken within the scope of the rescue package adopted will be examined from a Post Keynesian perspective. At this point, Hyman Minsky’s Financial Instability Hypothesis and Michal Kalecki’s profit function will be used to analyze the reasons behind the crisis. Last but not least, Employer of the Last Resort Programme, which can be summarized as a program where the government takes into employment of anyone who is willing and able to work, will be discussed as a cure for the recovery.
Impact of Loyalty Cards On Customers’ Store Loyalty
(2007) Akagün Ergin, Elif; Parıltı, Nurettin; Özsaçmacı, Bülent; 120408; 19729
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the results of the study, it is concluded that loyalty cards have no impact on customers’s store loyalty. On the contrary, it is observed that customers that use their loyalty cards frequently tend to shop at different stores with different loyalty cards.
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?
(2014) Akagün Ergin, Elif; Özsaçmacı, Bülent; 120408; 19729
This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research is to examine consumers’ attitudes towards products with foreign brand names and also to assess the impact of foreign brand names on the purchasing decision making. In the data collection phase of the study an in-depth interviews were conducted with 23 participants in the city of Ankara, Turkey. The results show that products with foreign brand names elicit more positive consumer attitude than products with national brands. Overall, the findings suggest that consumers prefer to purchase products with foreign brand names for a variety of reasons which including quality, reliability, functionality and prestige. The results have important implications for domestic and foreign manufacturers with regards to the consumer-side effects of their decisions on branding strategies and on their competitive foreign branding decisions.
The Effect Of Brand Associations: A Field Study On Turkish Consumers
(2011) Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, Handan; 120408; 19729
Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35.
The Effects of Trade Liberalization and Export Diversification on Unemployment: An Empirical Analysis
(2020) Güneri, Barbaros; Erünlü, Zeynep
This study investigates the effects of trade liberalization and export diversification on unemployment rate for a group of OECD countries for the period between 1991 and 2014. Using several liberalization and export diversification indices as well as various control variables, the results of the empirical analysis show that as countries engage more in international trade and diversify their export baskets, unemployment rate decreases. Thus, it can be argued that OECD countries should follow policies that are in favor of trade liberalization rather than protectionism. Moreover, diversification of export baskets instead of specialization is of great importance in decreasing the unemployment rate.

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