İç Mimarlık Bölümü Tezleri

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/208

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Browsing İç Mimarlık Bölümü Tezleri by Subject "Akılda Kalıcılık"

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    Citation Count: KARAMANOĞLU, N.N. (2011). Effects of shopwindow elements on memory: a comparison of shopwindows of two stores. Yayımlanmamış yüksek lisans tezi. Ankara: Çankaya Üniversitesi Fen Bilimleri Enstitüsü
    Effects of shopwindow elements on memory: a comparison of shopwindows of two stores
    (2011-06) Karamanoğlu, Nazli Nazende; Çankaya Üniversitesi, Fen Bilimleri Enstitüsü, İç Mimarlık Bölümü
    The study has investigated the effects of shopwindow elements on memory and has compared two shopwindows in this manner. The importance of the shopwindow has been discussed in terms of stores and store front atmosphere. In this study the shopper and shopper behavior has been analysed in relation to memory; research questions such as “is the memorability of a shopwindow the determinent of successful shopwindow?” and “is the reflectance of the store image in the shopwindow a success?” have tried to be investigated. And it is found as critical points theme and store image.