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Impact of Loyalty Cards On Customers’ Store Loyalty
(2007) Akagün Ergin, Elif; Parıltı, Nurettin; Özsaçmacı, Bülent
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the results of the study, it is concluded that loyalty cards have no impact on customers’s store loyalty. On the contrary, it is observed that customers that use their loyalty cards frequently tend to shop at different stores with different loyalty cards.

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