İşletme Bölümü Yayın Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/403

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  • Article
    Citation - WoS: 10
    Turkish Consumers' Perceptions and Consumption of Organic Foods
    (Academic Journals, 2011) Özsaçmacı, Bülent; Ergin, Elif Akagun; Ozsacmaci, Bulent; Uluslararası Ticaret ve Finansman
    The organic food market in Turkey has experienced a significant growth over the past decade. The goal of this paper is to explore Turkish consumers' nature of demand for organic food products. The effect of four factors, consumer trust, health considerations, environmental benefits and availability, on the frequency of organic food product purchases is analyzed. The survey study takes place in Istanbul and Ankara, Turkey with the participation of 215 consumers. The results of this study indicate that the main reasons for purchasing organic foods are that consumers believe them to be healthier, tastier, fresher and that organic products are environmentally friendly.
  • Article
    Citation - WoS: 12
    Compulsive Buying Behavior Tendencies: the Case of Turkish Consumers
    (Academic Journals, 2010) Ergin, Elif Akaguen
    Compulsive buying is a dysfunctional consumer behavior, a chronic failure to control the urge to purchase products and services. The two main goals of this study were to explore whether gender was a significant predictor of compulsive buying behavior and to determine the effect of two particular predispositional factors ( anxiety, depression) on compulsive buying. The primary data for this study was obtained from a questionnare that was administered in the capital city of Ankara. A convenience sample of three hundred and fourteen respondents participated in the study. Independent sample t - test, correlational and regression analyses were conducted for data analysis. The empirical findings showed that there are marked differences in compulsive buying tendencies of Turkish women and men, and factors such as age and anxiety are strongly related to compulsive buying behavior.