İşletme Bölümü Yayın Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/403
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Article Resources For New Product Development In Turkey: A Spatial Approach(2011) Sakarya, Arif OrçunSmall and medium sized enterprises (SMEs) are important actors in Turkey since they constitute the majority of the industries. The goal of the study is to determine the inputs, which affect new product development among Turkish SMEs in different cities with a “resource-based view” approach. Following the introduction and theoretical foundations of the resource-based view theory; spatial effects are observed by a clustering analysis. Then, a regression analysis is conducted for identifying the input variables. It has been concluded that new product development is affected by SMEs’ marketing efforts as well as SWOT analysis capability in the emerging regions of Turkey.Article The Role of Social Media on Establishing Brand Value: A Content Analysis on Banks in Turkey(2016) Ergör, Zeynep Birce; Akagün Ergin, ElifThere is an increasing use of social media on a global scale and it has been forcing organizations to restructure and adjust their marketing activities. In a relationship-driven economy, the goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media contributes to this goal since it has a considerable impact on creating and shaping brand value for organizations. The social networks help organizations enhance the development of strong brands not only through promoting their products and services but also providing them the platform to build strong and reliable relationships with their customers. This paper aims to investigate the role of social media on brands by examining the active role of banks on social networks. For this purpose, the “tweets” of the five Turkish banks with the highest brand values in the banking sector have been analyzed by content analysis method. The sample banks are drawn from the Banker’s annual Top 500 Banking Brands 2014 report. Brand value is used as the selection criteria of the sample banks and “Twitter” social network is considered as the primary social media outlet. The data is composed of the “tweets” and gathered from the official Twitter accounts of the banks with the highest brand values in Turkey. The “retweets” and the texts sent by other Twitter users are excluded. The findings indicate that the sample banks are active users of social media. These banks do not only use Twitter but also other social networks as well as their official websites. In addition, the paper displays specific purposes the banks have for using social media sites.Article Towards Predicting Financial Information Manipulation(2007) Aktaş, Ramazan; Alp, Ali; Doğanay, Mehmet MeteManipulation is one of the important issues in securities markets because manipulative actions send false signals to the investors and make them buy or sell securities they otherwise would not buy or sell. There are different types of manipulations that can deceive investors. One type of manipulation is financial information manipulation. Manipulators, who use this type of manipulation, distort information in the financial statements in order to give false information about the prospects of the issuing firms. This paper attempts to predict financial information manipulation by using the multivariate statistical techniques and neural networks. A number of financial ratios are used as explanatory variables. The multivariate statistical techniques used are discriminant analysis, logistics regression (logit), and probit. Unlike other studies, the present study takes multicollinearity between financial ratios into account and conclude that the estimated multivariate statistical models rather than the neural networks can be used as early warning systems to detect possible financial information manipulations.Article Predicting the Bond Ratings of S&P 500 Firms(2012) Doğanay, M. Mete; Körs, Murat; Akta, RamazanIn this paper, we have developed models to find out as to what factors are important in determining the bond ratings of the non-financial firms which are included in S&P 500 index. Our analysis is different from other analyses in the literature because we have used the more recent data, i.e., the ratings belong to the years 2008, 2009 and 2010. We have performed two types of analyses. In the first analysis, all the variables are used as explanatory variables after eliminating some variables to avoid multicollinearity. In the second analysis, factor analysis is performed to group the variables into factors, and variables whose correlations with the factors are the highest are used as explanatory variables. In both the analyses, multiple discriminant analysis, ordered logit, and ordered probit models are estimated. The best model is the ordered logit model that used all the variables. The important factors that determine the bond ratings are long-term liabilities/total assets ratio, return on equity, net profit margin, trade payables, and operating income. The firms that need to improve their bond ratings must pay attention to these factors. Also, by using the models presented in the paper, investors can have an idea about the credibility of the issuers.Article The Impacts Of Ethical Leadership On The Antisocial Behavior Of Employees: The Mediating Role Of Ethical Climate(2013) Şener, İrge; Alpkan, Lütfihak; Elçi, MeralAntisocial behaviors of employees lead to unfavorable outcomes for the organization. Creating an ethical environment through developing ethical leadership and building an ethical environment in the organizations, the antisocial behaviors of employees could be decreased. With this study, it was intended to investigate the effect of both ethical leadership and ethical climate on the occurrence of antisocial behaviors of employees. Using a sample of 468 employees in 30 firms operating in various industries in İstanbul, Kocaeli, Ankara and Antalya from Turkey, we find support for the hypothesized model. The findings of the research indicate a negative effect of presence of ethical leadership on the antisocial behaviors of employees. Besides, ethical climate both has a negative effect on antisocial behaviors of employees and also it mediates the relationship between ethical leadership and the antisocial behaviors of employees.Article The Family Purchasing Decision: A Field Study On Monthly Grocery Expenses Of Turkish Families In Ankara, Turkey(2005) Ergin, Elif Akagün; Özsaçmacı, Bülent; Özdemir, HandanIt is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article consists of two parts. In the theoretical part, information about consumer buying behavior and purchasing decisions of families, turkish in particular, is presented. In the applications part of the study, surveys are conducted to married couples living in 10 different districts in Ankara, Turkey to determine the purchasing agents for the monthly grocery expenses of these families. This article will provide turkish and foreign companies the opportunity to understand their target markets better and carry out specific market research and promotional activities aimed at them. In addition, these companies will be in a better position to predict how their consumers will respond to marketing strategies.Article Örgütsel Alanda Meşruiyet Kavramının Açılımı: Kurumsal Ve Stratejik Meşruiyet(2008) Kalemci, Rabia Arzu; Kalemci Tüzün, İpekBu çalışma, meşruiyet kavramını örgütsel alanda değerlendirmek üzere örgüt yazınındaki meşruiyet yaklaşımlarını tartışmaktadır. Çalışmada ki temel tartışma örgüt yazınında ‘meşruiyet’ kavramına yüklenen anlamlar ve bu anlamların örgütler için taşıdığı önemdir. Çalışmada örgüt yazını içinde sınıflandırılmış ve sınıflandırma sonucunda hangi meşruiyet tipinin örgütler için önceliğe sahip olabileceği tartışılmıştır. Bu çalışma makro bir perspektifle, ampirik olarak çalışılması çok güç olan meşruiyet kavramını örgütler açısından taşıdığı anlamlar itibariyle sorgulamaya çalışmıştırArticle Key Factors for Student Recruitment: The Issue of University Branding(2012) Taş, Ayşegül; Akagün Ergin, ElifConsidering the number of universities and the size of the young population targeted for higher education in Turkey, there is an urgent need for further research studies on university branding efforts. The aim of this exploratory research study is to explore specific factors/criteria that Turkish students consider during the process of selecting a graduate degree program at a university in the USA and to contribute to the limited research in the area of university branding. The Analytic Hierarchy Process (AHP), which is a structured technique for analyzing complex, multi-criteria decisions, has been used for this research. Surveys were applied to students in order to discover specific factors/criteria that Turkish students employ during the process of selecting a graduate degree program at a university in the USA. In this study, there are many decision-criterias that need to be taken into consideration and each criterion must be analyzed with respect to a specific university. The in-depth interviews with professors/education counselors, student survey applications, and the analysis of previous stream of related research has led to identification of criterias to be used in the study. Following the pairwise comparisons, a survey has been designed to assess the relative superiority of the 12-criteria in the model. The most prominent criteria during the process of selecting a graduate degree program was reported as “Post Graduation Job and Career Prospects”. The findings of this study can be used to support those who have the intention to develop a successful university brand.Conference Object Quality Cost Modeling Process for Production SystemsŞentarlı, İnciArticle Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die?(2016) Ergin, Elif; Özdemir, HandanCelebrities always seem larger than life; it is when they die that we remember they are only human. With the emergence of the Internet and social networking sites, consumers are able to follow the daily activities of their favorite celebrities. After a celebrity’s death, consumers exhibit a stronger interest in the lives of these celebrities and demand for celebrity-related products increases sharply. The aim of the present study is to examine young consumers’ responses to celebrity deaths and explore the major factors that lead to increased demand for celebrity memorabilia and merchandise. Specifically, this research will attempt to present why young consumers exhibit such a sudden and strong interest in celebrity-related products after their death and why these products are cherished so greatly. Factor analysis is applied and the results indicate that a celebrity’s death increases young consumers’ demand for memorabilia due to five major factors. These factors include immortality of the celebrity, keepsake value & deep-felt love as well as uniqueness of the celebrity, prestige and financial value attached with the product and wide availability & increased media promotion. Based on these factors, it can be argued that consumption of celebrity merchandise is motivated by the attachment and significance of the celebrity to the young consumer before death. These results are important for marketers to grasp the effect of death on the consumption of celebrity merchandise. Online and traditional retailers need to understand the major factors attracting consumers to celebrity memorabilia and merchandise so that they can respond quickly and efficiently to sudden demand fluctuations.