İşletme Bölümü Yayın Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/403
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Article Citation - Scopus: 3Advertising Ethics: a Field Study on Turkish Consumers(2007) Özdemir, Handan; Ergin, E.A.; Ozdemir, H.; Halkla İlişkiler ve ReklamcılıkThis study examines whether use of deception in ads, cultural stereotyping, sexual stereotyping, and emotional exploitation factors have an influence on the Turkish consumers. Specifically, the aim is to discover whether each of these four factors have any impact on the consumers ' recall of the ad and subsequent purchasing decisions. The results of this study should help foreign and domestic advertising agencies and their clients, already existing in or planning to enter the Turkish market, in understanding the Turkish consumers better.Article Citation - WoS: 1Citation - Scopus: 1Student Participation in Bologna Process: a Case Study From Turkey(Fac Teacher Education, 2014) Kahraman, Zerrin Ezgi; Kahraman, Z. Ezgi; Sakarya, Arif Orçun; Sakarya, A. Orcun; Orçun Sakarya, A.; Şehir ve Bölge Planlama; İşletmeBologna Process studies in Cankaya University's Interior Architecture Department (INAR), Turkey have been initiated in 2008. The goal of this study is to explore students' perceptions about the new programme outcomes framed with the Turkish Higher Education Qualifications Framework and to provide a set of guidelines for the Bologna Process to be implemented. A questionnaire including semi-structured questions is conducted in the data collection process. Content analysis method is used in order to examine students' perceptual outcomes. The findings of the study display that students' perceptions underline the importance of the acquisition of knowledge, skills and competences in social, economic and managerial dimensions of the professional life. Results also reveal the need of students for the acquisition and use of communicative, collaborative and interdisciplinary aspects of the profession and their expectations on both theoretical and practical contents of INAR courses. Furthermore, this study which mainly followed a student-cantered approach concluded that it is also possible to generalize new programme outcomes through the active participation of students.Article Citation - WoS: 8Citation - Scopus: 6Does Adr Listing Affect the Dynamics of Volatility in Emerging Markets(Charles Univ-prague, 2010) Umutlu, Mehmet; Umutlu, Mehmet; Altay-Salih, Aslihan; Akdeniz, Levent; İşletmeThis paper analyzes the time-series variation in the return volatility of non-US stocks from emerging markets that are cross-listed on US exchanges. Unlike previous studies in the cross-listing literature, return volatility is modeled using conditional heteroscedaslicity models. We find that firms' exposure to risks such as local and global market betas remain unchanged after cross-listing. Moreover, we do not identify notable changes in the dynamics of the volatility of cross-listed stocks after cross-listing except for leverage effects. We further show that the mean level of conditional variance is not affected after cross-listing. Thus, our results provide counter-evidence to the belief that foreign investor participation drives volatility upward.Article Citation - WoS: 10Turkish Consumers' Perceptions and Consumption of Organic Foods(Academic Journals, 2011) Özsaçmacı, Bülent; Ergin, Elif Akagun; Ozsacmaci, Bulent; Uluslararası Ticaret ve FinansmanThe organic food market in Turkey has experienced a significant growth over the past decade. The goal of this paper is to explore Turkish consumers' nature of demand for organic food products. The effect of four factors, consumer trust, health considerations, environmental benefits and availability, on the frequency of organic food product purchases is analyzed. The survey study takes place in Istanbul and Ankara, Turkey with the participation of 215 consumers. The results of this study indicate that the main reasons for purchasing organic foods are that consumers believe them to be healthier, tastier, fresher and that organic products are environmentally friendly.Conference Object Citation - WoS: 2Examining Immigrant Turkish Household Food Consumption: Consumer Insights for Food Acculturation Models(Assoc Consumer Research, 2010) Ergin, Elif Akagun; Kaufman-Scarborough, CarolArticle Citation - WoS: 16Citation - Scopus: 13Wavelet Transform and Artificial Neutral Network for the Quantitative Resolution of Ternary Mixtures(Revista Chimie Srl, 2006) Dinc, Erdal; Baleanu, Dumitru; Baleanu, Dumitru; Tas, Aysegul; MatematikTwo different approaches continuous wavelet transform (CWT) and artificial neural network (ANN) were successfully applied to the quantitative resolution of ternary mixtures of paracetamol (PAR), metamizol (MET) and caffeine (CA) having strongly overlapping spectra. First approach is based on the use of CWT signals of the ratio spectra of three active compounds in samples. Various CWT families were tested for the extraction of cardinal information and small noise condition and higher peaks of the original spectra. In this paper, three methods: Mexican hat function (MEX) (a = 70), reverse biorthogonal (RBIO3.5) (a = 100) and biorthogonal (BIOR2.4) (a = 90) were found suitable for determination of three active compounds and their signal analysis. ANN, as a multivariate numerical method, was used for the quantitative resolution of the same ternary mixtures. The performance of CWT and ANN approaches was validated by analyzing the synthetic mixtures of PAR, MET and CA compounds. In addition, the standard addition technique was also used for the same purpose. The experimental results provided by CWT technique were compared with each other and those obtained by ANN method and a coincidence was observed for all the obtained results.Article Citation - WoS: 12The Rise in the Sales of Counterfeit Brands: The Case of Turkish Consumers(Academic Journals, 2010) Ergin, Elif AkagunCounterfeiting activity is a worldwide phenomenon rapidly increasing in every country. Accounting for about 7% of global trade, counterfeit brands resemble the genuine goods but are typically of lower quality in terms of performance, reliability or durability. The size of the counterfeit brands market in Turkey is reported to be around 3 billion dollars. The prevalence of counterfeit manufacturing, the wide availability and the increase in the sales of counterfeits in the Turkish market make it imperative to address the nature of the demand. This research investigates the rapid increase in the sales of counterfeit brands in Turkey and attempts to identify the major factors that motivate consumers to purchase these brands. A field study has been conducted at the Grand Bazaar in Istanbul, the oldest and largest covered bazaar in the world. A judgment sample of 385 young adult, urban Turkish consumers, between the ages of 18 - 35, were approached face-to-face and surveys were completed. The results are reported according to the objectives of the research. The multi-regression analysis points to prestige, brand popularity, wide availability and low price as the four main motivator factors for consumers purchasing counterfeits. In addition, respondents are examined in terms of how they view both their own and other consumers, use of counterfeit brands.Article Citation - WoS: 12Compulsive Buying Behavior Tendencies: the Case of Turkish Consumers(Academic Journals, 2010) Ergin, Elif AkaguenCompulsive buying is a dysfunctional consumer behavior, a chronic failure to control the urge to purchase products and services. The two main goals of this study were to explore whether gender was a significant predictor of compulsive buying behavior and to determine the effect of two particular predispositional factors ( anxiety, depression) on compulsive buying. The primary data for this study was obtained from a questionnare that was administered in the capital city of Ankara. A convenience sample of three hundred and fourteen respondents participated in the study. Independent sample t - test, correlational and regression analyses were conducted for data analysis. The empirical findings showed that there are marked differences in compulsive buying tendencies of Turkish women and men, and factors such as age and anxiety are strongly related to compulsive buying behavior.Article Citation - WoS: 3Assessment of Cluster Potential and Decision Making Criterion in the Textile and Apparel Sector Using the Analytic Hierarchy Process (Ahp)(Academic Journals, 2011) Aluftekin, Nilay; Tas, Aysegul; Yuksel, Oznur; Cakar, Gulsen Erenler; Bayraktar, FatmaIn this study, the potential of specific-sector clustering and the relevant decision-making criteria are identified for 10 provinces of Turkey based on the clustering approach and using the Analytic Hierarchy Process (AHP) and through one-to-one interviews and surveys administered on 2,327 firms active in the textile and apparel sector. When identifying this potential, the clustering tendencies of companies with input-output relations and included in the value chain were also used in addition to survey data. At the end of the study, according to the data obtained through the AHP and the surveys held in 10 provinces, two provinces came to fore, meeting the highest number of criteria in terms of clustering potential. These are the provinces of Istanbul and Gaziantep. The provinces of Izmir and Bursa were identified as being closer to having a clustering potential compared to other provinces. In addition, it is expected that this study will make a significant contribution to literature as this study uses the AHP method for the first time in identifying the potential of clustering.Review Re-Globalization New Frontiers of Political, Economic, and Social Globalization(Seta Foundation, 2023) Kalemci, Rabia Arzu; Kalemci, Arzu; Benedikter, Roland; Gruber, Mirjam; Kofler, Ingrid; İşletme