İşletme Bölümü Yayın Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/403
Browse
19 results
Search Results
Article Örgütsel Alanda Meşruiyet Kavramının Açılımı: Kurumsal Ve Stratejik Meşruiyet(2008) Kalemci, Rabia Arzu; Kalemci Tüzün, İpekBu çalışma, meşruiyet kavramını örgütsel alanda değerlendirmek üzere örgüt yazınındaki meşruiyet yaklaşımlarını tartışmaktadır. Çalışmada ki temel tartışma örgüt yazınında ‘meşruiyet’ kavramına yüklenen anlamlar ve bu anlamların örgütler için taşıdığı önemdir. Çalışmada örgüt yazını içinde sınıflandırılmış ve sınıflandırma sonucunda hangi meşruiyet tipinin örgütler için önceliğe sahip olabileceği tartışılmıştır. Bu çalışma makro bir perspektifle, ampirik olarak çalışılması çok güç olan meşruiyet kavramını örgütler açısından taşıdığı anlamlar itibariyle sorgulamaya çalışmıştırArticle Key Factors for Student Recruitment: The Issue of University Branding(2012) Taş, Ayşegül; Akagün Ergin, ElifConsidering the number of universities and the size of the young population targeted for higher education in Turkey, there is an urgent need for further research studies on university branding efforts. The aim of this exploratory research study is to explore specific factors/criteria that Turkish students consider during the process of selecting a graduate degree program at a university in the USA and to contribute to the limited research in the area of university branding. The Analytic Hierarchy Process (AHP), which is a structured technique for analyzing complex, multi-criteria decisions, has been used for this research. Surveys were applied to students in order to discover specific factors/criteria that Turkish students employ during the process of selecting a graduate degree program at a university in the USA. In this study, there are many decision-criterias that need to be taken into consideration and each criterion must be analyzed with respect to a specific university. The in-depth interviews with professors/education counselors, student survey applications, and the analysis of previous stream of related research has led to identification of criterias to be used in the study. Following the pairwise comparisons, a survey has been designed to assess the relative superiority of the 12-criteria in the model. The most prominent criteria during the process of selecting a graduate degree program was reported as “Post Graduation Job and Career Prospects”. The findings of this study can be used to support those who have the intention to develop a successful university brand.Article Institutions‟ And Initiatives‟ Role In Turkey‟s National Innovation System(2011) Sakarya, Arif OrçunIn Turkey, increasing focus to the concept of innovation underlined the importance of the related institutions’ role in the economic agenda. Hence, a clear understanding of the functions of the actors that makes up the country’s innovation system is important in policy formulation stages. Accordingly, the goal of this literature review is to analyze institutions’ duties that are active in the National System of Innovation and to assess recent developments’ contribution to the innovation policy targets. It has been observed that Turkey has a strong institutional infrastructure, but also has some problems concerning firm-based innovation, university-industry cooperation and development of innovation inputsArticle Impact of Globalization on Organizational Form Die Away of Open Air Movie Theatres in Turkey(2013) Kalemci, Rabia ArzuThose asserting that globalization has a ‘convergence’ effect on institutional field point that, with globalization, models and practices acknowledged as ‘best practices’ will move from where they are institutionalized to other countries. With the late of 1980s, Turkey met with the American-origin ‘multiplex’ movie theatres. The main purpose of this study is to examine the expansion of ‘multiplex’ form of movie theatres and how such expansion affected the reduction in the number of previously existing forms such as open air movie theatres in Turkey. Based on the data of Turkish Statistics Institute (TurkStat), numbers and current statuses of ‘open-air movie theatres’ that previously existed in Turkey are discussed in the research.Article How to Manage the Mortgage Credit Risk in Turkey? Can Dual-indexed Mortgages be a Remedy?(2007) Alp, AliA market-oriented housing finance system has been under discussion in Turkey recently. In this article we analyze different types of mortgages that have been used in developed and developing countries to select the one that is most appropriate for Turkey-one which minimizes risks for both lenders and borrowers. Each type of mortgage presents different risks to borrowers and lenders. After taking into consideration the economic history of Turkey, we conclude that the most appropriate mortgage for Turkey that minimizes risk is the dual-indexed mortgage model. We test this model by using data from the most volatile period of the Turkish economy, applying historical simulation and Monte-Carlo simulation. We find that, using this model; the total loan is paid off in a reasonable period without causing substantial difficulty for lenders and borrowers. Analyses confirm that borrowers and lenders are exposed to minimum risk if this type of mortgage is originated in Turkey.Article How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements(2016) Sakarya, Arif OrçunInnovation strategy practices primarily aim to sustain competitive advantage and growth via new business models and added value. The goal of this study is to discover the extent of innovation statements communicated to stakeholders by Turkish firms listed in the second top 500 industrial enterprises ranking of Istanbul Chamber of Industry as of 2013 and 2014. To do this, topics closely related to innovation are examined via a comparative analysis of related website contents. The study includes four main parts. The first and second parts review the literature and theoretical background. The third part introduces the methodological framework of the paper including the profile of the firms under consideration and analytical procedures. Content analysis is used to group web-based information related to innovation and other notions. Groups include mission, vision and values, research and development ability, and innovation related topics which statement densities are discussed in the context of motivation for value creation. It has been deduced that the gradual increase in firms’ innovation awareness is also communicated to stakeholders especially in research and the context of development activities’. Finally this paper ends with a conclusion.Article Do Young Consumers Abandon Ship after a Celebrity Endorsement Scandal? Evidence from an Emerging Market(2019) Akagün Ergin, Elif; Özdemir, HandanCelebrity endorsement is an effective method of advertising due to the great influence they exertover the members of a society. The success of a brand can be completely intertwined with thesuccess of a celebrity. The research investigates the effectiveness of celebrity endorsements asa method of promotion in the minds of consumers today. Another major goal of this research isto explore whether Turkish consumers are affected by celebrity scandals and will continue similarpurchase behaviour subsequent to the publicizing of a scandal. Descriptive research is conductedon a sample of 390 participants to establish the overall attitudes, and purchase behaviour ofTurkish consumers.Through the data obtained via face-to-face surveys, it is concluded that themajority of consumers are highly critical about the private lives of celebrities and when acelebrity is involved in a scandal, this ultimately leads to an adverse influence on the decision topurchase a product or service endorsed by that celebrity. The results from this study hasconfirmed that there is a great risk for companies who use celebrity endorsements in the Turkishmarket, since consumers care significantly when the reputation of a celebrity is tarnished.Companies need to figure out how to distance themselves from a celebrity and do damage controlfollowing the eruption of a scandal in order to avoid the collapse of their brands.Article Corporate Social Responsibility Reporting in Telecommunication Industry: The Case of the US, UK, and Turkey(2018) Öztürk, Can; Marşap, BeyhanThis paper focuses on the corporate social responsibility reporting and examines corporate social responsibility or sustainability reports of the selected telecommunication companies from the US, UK and Turkey by making a comparative content analysis. For this purpose, a sample was established by combining the world’s two major telecommunication companies with Turkey’s largest telecommunication company within the framework of some constraints. This research points out that community involvement and environmental reporting consist of the main issues that these telecommunication companies focus on corporate social responsibility reporting.Article Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products(2005) Akagün Ergin, Elif; Özdemir, Handan; Parıltı, NurettinCosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies.Article Board Composition and Organizational Performance: Environmental Characteristics Matter(2011) Şener, İrge; Varoğlu, A. Kadir; Aren, SelimConcern for board of directors considerably increased with the recent developments in the corporate governance field. Despite that extensive research was conducted, the understanding of the board and its effects is still limited. This is mainly because that the majority of the corporate governance research focused mostly on the direct relation of board characteristics with organizational outcomes, and neglected the effect of intervening variables, leading to inconclusive research findings. Deriving on this limitation, in this study, the effect of board composition on organizational performance was investigated for different environmental conditions, which are measured in terms of munificence and dynamism of the industry in which the organizations operate and product complexity of the organizations. In addition, the moderating effects of these dimensions of organizational task environments on the relationship between board composition and organizational performance were also addressed. Building on resource dependence theory, it is suggested that under different environmental conditions, different compositions of boards will positively influence organizational performance. Based on the data from 80 companies which shares are publicly traded in İstanbul Stock Exchange, the findings indicate that the effect of board composition on organizational performance vary among different environmental conditions.