Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration

Date

2026

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Publisher

EconJournals

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Abstract

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Keywords

Stakeholder Reputation, Topic Modeling, Organizational Branding, Bertopic

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N/A

Source

International Review of Management and Marketing

Volume

16

Issue

2

Start Page

193

End Page

204

URI

https://hdl.handle.net/20.500.12416/15920
 https://doi.org/10.32479/irmm.22135

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