Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration
| dc.contributor.author | Kiliç, Tamer | |
| dc.contributor.author | Özsaçmaci, Bülent | |
| dc.date.accessioned | 2026-03-06T13:44:44Z | |
| dc.date.available | 2026-03-06T13:44:44Z | |
| dc.date.issued | 2026 | |
| dc.identifier.doi | 10.32479/irmm.22135 | |
| dc.identifier.issn | 2146-4405 | |
| dc.identifier.scopus | 2-s2.0-105029311290 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12416/15920 | |
| dc.identifier.uri | https://doi.org/10.32479/irmm.22135 | |
| dc.language.iso | en | |
| dc.publisher | EconJournals | |
| dc.relation.ispartof | International Review of Management and Marketing | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Stakeholder Reputation | |
| dc.subject | Topic Modeling | |
| dc.subject | Organizational Branding | |
| dc.subject | Bertopic | |
| dc.title | Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration | en_US |
| dc.type | Article | |
| dspace.entity.type | Publication | |
| gdc.author.scopusid | 60369261700 | |
| gdc.author.scopusid | 57572671600 | |
| gdc.collaboration.industrial | false | |
| gdc.description.department | Çankaya Üniversitesi | |
| gdc.description.departmenttemp | [Kiliç T.] E-commerce and Marketing Program, Çankaya University, Ankara, Turkey; [Özsaçmaci B.] Foreign Trade Program, Çankaya University, Ankara, Turkey | |
| gdc.description.endpage | 204 | |
| gdc.description.issue | 2 | |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| gdc.description.startpage | 193 | |
| gdc.description.volume | 16 | |
| gdc.identifier.openalex | W7127044840 | |
| gdc.index.type | Scopus | |
| gdc.openalex.collaboration | National | |
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| gdc.opencitations.count | 0 | |
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| gdc.virtual.author | Özsaçmacı, Bülent | |
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