Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products
| dc.contributor.author | Özdemir, Handan | |
| dc.contributor.author | Özdemir, Handan | |
| dc.contributor.author | Parıltı, Nurettin | |
| dc.contributor.authorID | 120408 | tr_TR |
| dc.contributor.authorID | 116684 | tr_TR |
| dc.contributor.other | Halkla İlişkiler ve Reklamcılık | |
| dc.date.accessioned | 2024-02-15T13:28:08Z | |
| dc.date.available | 2024-02-15T13:28:08Z | |
| dc.date.issued | 2005 | |
| dc.department | Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü | en_US |
| dc.description.abstract | Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies. | en_US |
| dc.description.publishedMonth | 5 | |
| dc.identifier.citation | Akagün Ergin, E.; Özdemir, H.; Parıltı, N. (2005). "Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products", Journal of Business & Economics Research, Vol.3, No.5, pp.5-16. | en_US |
| dc.identifier.endpage | 16 | en_US |
| dc.identifier.issue | 5 | en_US |
| dc.identifier.startpage | 5 | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12416/7241 | |
| dc.identifier.volume | 3 | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Journal of Business & Economics Research | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.title | Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products | tr_TR |
| dc.title | Brand Loyalty İn the Cosmetics Industry: a Field Study on Turkish Women‟s Brand Loyalty Among Cosmetics Products | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication | |
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