Çankaya GCRIS Standart veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.

İşletme Bölümü Tezleri

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Browsing İşletme Bölümü Tezleri by Author "Birdal, S.Tuba"

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    Master Thesis
    Citation Count: Birdal, S.T. (2010). Purchase reluctance of female consumers in video games market: a case study. Yayımlanmamış yüksek lisans tezi. Ankara. Çankaya Üniversitesi Sosyal Bilimler Enstitüsü.
    Purchase reluctance of female consumers in video games market: a case study
    (2010) Birdal, S.Tuba
    Today, video games market is one of the biggest and fast growing entertainment industry. The market is projected to be worth of $ 68 trillion in 2012. However, this market is unable to attract the attention of female consumers who generally spend much more than male consumers. The purpose of this study is to examine the reluctance of female customers to spend money on video games in terms of consumer behaviour and marketing. The empirical study was carried out at Çankaya, Atılım and Ankara Universities in Ankara with the participation of 334 female college students. The data were obtained by means of a survey. In the survey, the marketing mix as product, place, promotion and price was examined in its relationships with respect to factors such as income, life style, residence, experience with similar products, product purchase and use, information channels of technological products for knowledge and purchasing, priorities of spending, price perception, market place and past experience. The results are used for providing a market profile of young women in Turkey, suggestions on market structure and marketing efforts.